CBS to Air Grammys for 10 More Years
Though the recent cuts to the Grammy Awards caused quite some controversy, CBS will continue to air the program for at least another decade.
In a statement released yesterday, The Recording Academy announced that it has agreed to a 10-year deal with CBS, which will broadcast the awards ceremony through 2021. CBS has broadcast the program since 1973, marking one of the longest broadcast partnerships in television history.
“We are so pleased to continue our longstanding partnership with our friends at CBS, which has grown beyond our signature GRAMMY Awards event,” said Neil Portnow, president and CEO of The Recording Academy, in the statement.
“CBS and the GRAMMYs continue to be a partnership of two great brands combining to create one of television’s most celebrated nights,” Nina Tassler, president of CBS Entertainment, added. “It is an event that has become an entertainment force in generating audience, social media conversation and music sales.”
The 54th Annual Grammy Awards will take place at L.A.’s Staple Center on Sunday, Feb. 12, 2012, at 8:00 p.m. EST/PST.
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