J.K. Rowling Reveals "Pottermore" Details

Published at 11:44 AM on June 23, 2011

By Caitlin Peterkin

J.K. Rowling Reveals "Pottermore" Details

Last week, J.K. Rowling unveiled a mysterious website called “Pottermore,” which displayed the words “Coming Soon” with the author’s signature scrawled at the bottom. Two owls on the page hyperlinked to a YouTube channel, which was little more than a countdown to the date June 23, 2011.

This morning, the Harry Potter creator revealed details about the highly-anticipated website via a YouTube video.

“Thirteen years after the first Harry Potter book was published, I am still astonished and delighted at the response the stories have met,” she began.

Rowling continued that Potter fans have remained enthusiastic and inventive as ever, and to honor that, she is giving back to her audience an “online reading experience unlike any other.”

Pottermore users will be able to choose a username and be sorted into a Hogwarts house, as well as upload drawings, comments and other feedback.

The author said it will be the same story, but with the crucial addition of “you,” the reader.

“The digital generation will be able to enjoy a safe and unique online reading experience built upon the work,” said Rowling. The site will be an “exclusive place to purchase digital audio books and, for the first time, e-books of the series.”

With over 18,000 pages of extra Potter content, the author will be “sharing additional information I’ve been hoarding for years.”

The website will not be available for access until October, but a “lucky few” will have the chance to enter Pottermore early on July 31.

Check out Rowling’s video below.