Grooveshark Moving Towards Artist Development

The international music streaming and music search engine site Grooveshark has its sights set on expansion.

According to the company’s CEO Sam Tarantino, via Bloomberg, the subscription-based service is planning to try its hand at artist development. Tarantino says, “Our big focus is really around artists, that’s the main thing that separates us. We’re a big believer in breaking artists as a platform, so that’s where we’re putting all of our attention right now.”

Recently, Grooveshark announced a similar endeavor that would partner the site with Rocket Science and Indaba Music. Tarantino believes that his company’s involvement in not only broadcasting but launching new artists, will generate a substantially larger revenue stream saying, “Ultimately we see the big core of this business as artist development.”

Grooveshark already boasts a large clientele with its radio-reminiscent model, but it remains to be seen if the site will succeed beyond its trusted format.

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