MOG Updates Format

With Spotify ’s recent U.S. debut, it looks like fellow music sharing site, MOG, is dramatically tweaking its format in an effort to compete with the European giant.

Originally launched in 2006 as an interactive blogging outlet for music lovers, the site gradually expanded to become a gateway to multiple music-related blogs. Shortly after, MOG enabled a subscription-based model that allowed its members to share and play their favorite tracks.

Instead of adding more cluttering features, the service’s new interface is a dramatically simplified version of the original model. The site has gotten rid of the multiple feeds and blog posts that previously made-up a large majority of the its content, with the new layout (at least on the service’s beta model) delivering a much cleaner guide to MOG’s online jukebox.

At this past March’s SXSW festival, the company showcased a MOG-enabled Mini. MOG’s spokesperson, Marni Greenberg says, “MOG still believes that editorial reviews and blogs are great ways to discover new music along with playlists, etc. As we evolve the beta player, we will strive to offer services and features that delight users by ensuring quality, personalization, and discovery. Our feature-set will continue to adjust to the needs and wants of our subscribers.”

It remains to be seen if MOG’s previous services will reappear as the site continues to evolve.

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