H&M to Release Lisbeth Salander-Inspired Clothing Line

Books  |  News
Text
H&M to Release Lisbeth Salander-Inspired Clothing Line

In a slightly disconcerting but hardly unpredictable turn of events, Swedish retail-clothing giant H&M have partnered up with Trish Summerville, costume designer on David Fincher’s upcoming film adaptation of the late Swedish author Stieg Larsson’s The Girl With The Dragon Tattoo, to produce a 30-piece clothing line based on the specifically anti-fashion and anti-trend style of protagonist Lisbeth Salander.

The A.V. Club puts it best, saying that H&M is “betting that more women will be looking for that certain ‘bottled-up rage over constant rape by misogynists’ look this season.” While corporate branding of artistic works, even controversial ones (as in Che Guevara’s face on T-shirts) is hardly new, this particular incidence seems particularly distasteful since it’s marketing towards women and is redundant to boot—Lisbeth’s quasi-goth/industrial but mostly poverty-inspired style is hardly new, nor is it ever something she claims is uniquely hers.

There’s even a moment fairly early in the text where she describes mild feelings of alienation as her similarly anti-fashion girl-gang friends, the “Evil Fingers,” start styling themselves more conventionally: “Their hair colour became less extreme, and the clothing came more often from H&M boutiques rather than from funky Myorna. [...] Salander felt as if she were the only one who had not changed a bit, which could also be interpreted as that she was simply marking time and going nowhere.”

And now she has an affordable H&M fashion line based off of her inability to conform to normal society. Creepy Halloween season indeed.

[via AP

Sign up for the Paste newsletter Get our daily summary of the day's top articles and new items. Sign Up Thank you! Your email address has been added to our list. You will begin receiving our newsletter within 48 hours.

Paste Magazine example 1 Paste Magazine example 2 Paste Magazine example 3