Bruce Springsteen was announced today as the keynote speaker for the South By Southwest Music and Media Conference and Festival. The address will take place on March 15 at the Austin Convention Center, which will act as the hub for SXSW events. The event will be available to Music and Platinum registrants and registered showcasing artists.
Springsteen, who has a new album due out next year, will join the ranks of other keynote speakers that include Johnny Cash, Lucinda Williams, Robert Plant and Neil Young.
SXSW released two rounds of bands earlier this year. SXSW 2012 will take place from March 13-18.