Streaming Service Rara Gets Backing from Major Licensing Companies
Rara.com launched today across 15 countries, and all four major licensing companies — Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group — have backed it, according to Music Week. The service will be available in the U.S. and Canada later this week.
The service is powered by Omnifone, and is aimed at consumers that still use CDs and promises to give an easier way to get access to digital music. That means that Rara’s platform is browser—not app—based like competitors such as Spotify or Deezer.
The service will be pre-loaded on most European HP PCs, and will be available on Android and iOS, among other platforms. The service is said to offer around 10 million tracks starting at 99 cents a month.
“Growing the audience for digital music around the world requires services that resonate with the mass market,” said Michael Paull, the Executive Vice President for Global Digital Business at Sony Music. “Rara.com has been designed with broad consumer appeal in mind with a simple interface that provides a great music experience and accessibility across a range of devices.”
Although Rara has not made its debut in the U.S., you can still check it out over at its website.
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