Jay-Z performed last night as part of the interactive portion of SXSW at Moody Theater, better known as the Austin City Limits Live venue. The performance was simultaneously broadcast on American Express’ YouTube page and will be available for repeat through March 19.
American Express cardholders were able to gain admittance for free as long as they synced their credit cards with their Twitter accounts. It’s a new initiative the company is promoting a new social experience for concert goers and fans across the country.
Jay-Z performed hits such as “Empire State of Mind,” “Run This Town,” “99 Problems” and “Encore.” He also performed “Glory,” his ode to his and Beyonce’s baby, Blue Ivy.
Watch Jay-Z’s SXSW performance here.