Apple CEO Tim Cook Apologizes for Apple Maps
The most significant change that came with the recently released iOS 6 was the replacement of trusty Google Maps with Apple’s own maps app. Instead of easier navigation, the new app has been leaving most users with an enormous headache. Apple seems to have bitten off more than they can chew with the overly ambitious Apple Maps, as the 3D maps, turn-by-turn directions and voice navigation have proved to be too much for iPhones (and users) to handle.
In response to the rampant criticism of the app, Apple CEO Tim Cook released a statement apologizing for the “frustration this has caused to customers.” Cook continues to suggest downloading competitors’ map apps while Apple continues to hammer out the imperfections with Apple Maps.
Read the entire statement below:
To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
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