Neil Young is continuing his crusade for better sounding music. Young recently announced that he is working to expand his music service, Pono, which provides higher quality music to listeners. Pono is set to launch next year and will feature a download service similar to iTunes, software to convert files from digital to analog and a new portable player.
Young paired up with Atlantic Records chairman and chief executive Craig Kallman for the project. Representatives from Meridian and Dolby are a part of the team and Warner Music Group has also partnered with Pono.
In an interview with Rolling Stone, Kallman said, “This has to be an industry-wide solution. This is not about competing—this is about us being proactive. This is all about purely the opportunity to bring the technology to the table.”
Young recently went on David Letterman to show off the service and its new player. Check out the video below for the interview, where you can also see this weekend’s performance of Young performing “Rockin’ in the Free World,” which features The Black Keys, Band of Horses and Foo Fighters, below.
Young on Letterman
“Rockin’ in the Free World”