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Update: Instagram Releases Statement Responding to New Terms of Service

December 19, 2012  |  10:15am
Update: Instagram Releases Statement Responding to New Terms of Service

Update: In the wake of the outrage surrounding Instagram’s new terms of service, the photography app released a statement explaining their intentions and clarifying some of the terms’ confusing language. Many took the new terms to imply that Instagram would be selling users’ photos to advertisers, but Instagram outlined that this would not be the case, and that the new terms were included so that users and businesses could help build their brands on the site through taking stock of their followers and what their followers have in common, which could included utilizing usernames and profile pictures. The langauge insinuating users’ photos would be sold has been removed. Read the full statement, which was written by Instagram co-founder Kevin Systerom, here.

Everyone groaned when news broke that Facebook had bought Instagram for just over $1 billion, and this is why. The now Facebook-owned photo app unveiled new terms of service and privacy policy agreements that state that Instagram now has the right to sell your photos, username and/or comments to advertisers. Instagram doesn’t have to tell you about it, and, of course, you don’t get compensated for the use of your images. The new terms will go into effect Jan. 16.

From the terms of service:

Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.

From the privacy policy:

We may also share certain information such as cookie data with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.

Both of these new wrinkles are similar to what already exists in Facebook’s terms of service and privacy policy, so it’s not a huge surprise that they’ve carried the policy over to their new acquisition.

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