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Amy Poehler to Appear in Best Buy Super Bowl Ad

January 23, 2013  |  6:00pm
Amy Poehler to Appear in Best Buy Super Bowl Ad

Parks and Recreation star Amy Poehler will be featured in a 30-second commercial for Best Buy that will air during the Super Bowl on Feb. 3, according to The Associated Press.

The ad is part of a comeback plan to help the electronics retailer fight stiff, recent competition from online retailers and discount stores.

The advertising overhaul will also include social media and a second commercial that explains any special offers. While 30-second ads during the Super Bowl cost around $4 million, it may well be worth such a steep price: last year’s Super Bowl had 111 million viewers.

According to Scott Durchslag, president of Best Buy’s online and global e-commerce, Poehler also “had a lot of creative control” over the commercial.

Poehler is joined by a number of other celebrities making appearances in this year’s batch of Super Bowl ads; stars like Kaley Cuoco (The Big Bang Theory), Dwayne “The Rock” Johnson and Korean rapper Psy. Cuoco will be featured in a Toyota commercial. Johnson will be in a Milk Processor Board ad. And Psy will be in an ad for Paramount Farms’ Wonderful Pistachios.

The Best Buy ad will air during the first quarter of Super Bowl XLVII.

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