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Breathometer, Inc. Set to Launch Smartphone Breathalyzer at SXSW

January 14, 2013  |  11:45am
Breathometer, Inc. Set to Launch Smartphone Breathalyzer at SXSW

According to BeerPulse.com, a company called Breathometer, Inc., plans to premiere what they’ve crowned “the World’s First Smartphone Breathalyzer” at this year’s South by Southwest Music and Film Festival (SXSW) in Austin, Texas.

Similar to the Key, the small, credit card-reading device commonly used to conduct monetary transactions via smartphones and tablets, the Breathometer employs a small key fob-sized device equipped with both ethanol and power sensors that plugs into a phone’s audio port. By blowing into device, the user can monitor their alcohol intake.

Having been approved by the U.S. Food and Drug Administration as well as the Office of Drug & Alcohol Policy & Compliance, the app will be made available on the iPhone and Android. It will also allow users to keep a history of past readings.

As opposed to normal breathalyzers, which can cost over $100, the Breathometer’s price will be a more reasonable $19.99. Following SXSW, the device is expected to be available to the public later this year.

A commercial for the Breathometer can be viewed below.

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