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Augmented Reality App Translates News into Child-Friendly Articles

February 7, 2013  |  6:30pm
Augmented Reality App Translates News into Child-Friendly Articles

A new smartphone app for kids uses augmented reality to translate print news into kid-friendly articles, according to the BBC.

Developed in Japan, the AR News app is a product of the partnership between The Tokyo Shimbun, a major Japanese newspaper and Dentsu, an advertising firm.

Once downloaded, the app is used by holding a smartphone over the newspaper to not only view an easier-to-read, kid-friendly version of an article, but also entertaining animations that help point out and explain certain words or concepts in the article to kids.

In a promotional video for the AR News app, the advertising firm Dentsu discussed why the app was created and cited its client’s, The Tokyo Shimbun’s, desire to include kids in its readership in an effort to help children “contribute to family communication and child’s education” despite that “newspapers were not made for children.”

The AR News app is free and supported by all iOS devices, according to DVICE.

You can view the promotional video for the AR News app below.

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