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Rihanna to Launch Cosmetics Line with New MAC Deal

February 20, 2013  |  4:46pm
Rihanna to Launch Cosmetics Line with New MAC Deal

Rihanna recently landed a deal with MAC cosmetics allowing her to develop new color collections that will come out later this year, according to WWM.

It’s not a complete shock that she would dip into fashion and cosmetics. Rihanna’s red-carpet looks make headlines almost as much as her relationship saga with Chris Brown…almost.

The new line will be called RiRi [Hearts] Mac and will feature four collections, a surprising deal for MAC as the company has never partnered with a celebrity for more than one project.

According to the report, the first product will be a new lipstick called RiRi Woo, a name inspired by Ruby Woo, the singer’s favorite MAC lipstick.

In an interview with WWM, Rihanna said for her the collaboration was a “no brainer” because of the company’s amazing reputation. “When you think of makeup, the brand that pops into your mind—for something legit—is MAC,” she said. “Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me… I always said that if I [create a line], I want to do it with a credible brand.”

Rihanna also said she thinks creating makeup is just another outlet for her creativity which makes it not too different from creating music. “Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities…”

RiRi Woo will be sold on Rihanna’s tour. The entire collection will be in stores this fall following with a holiday collection.

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