Beats Electronics announced Tuesday that Dr. Dre’s high-end headphones company will start its own music streaming service, Beats Music, this summer, according to Billboard.
Nine Inch Nails frontman Trent Reznor was recently named the music service’s chief creative officer and will be responsible for supervising Beats Music’s most important feature: hand-curated playlists.
The product of algorithms and the ideas of at least 100 hired listmakers, each curated playlist will be personalized for each listener and “for every possible occasion.”
Famous musicians are not among the playlist makers. Reznor will be the only celebrity involved in the curation:
“Not famous. They’re people who know how to make lists. They’re real pros,” said Jimmy Iovine, co-founder of Beats Electronics and chairman of Interscope Geffen A&M.
It is still unclear what it will cost for people to use the service, Iovine said it would most likely be the same as other services, about $10 per month.
Another feature, which will be of interest to musicians, is that Beats Music will offer artists access to user data to show them who is listening to their music.