Beyoncé Revealed as the Face of H&M's 2013 Summer Collection
It’s been a few days since Beyoncé told us all to bow down with her new single. The condescending song turned some people off, but H&M is betting you’ll still want to dress like her.
H&M released its first picture of Beyoncé’s summer collection campaign for the Swedish retailer.
Lounging on a beach with adorable printed shorts and a button-up blouse, she epitomizes summer.
According to The Telegraph, Ann-Sofie Johansson, who is head of design at H&M, said the star contributed to the design. Johansson said, “Beyoncé herself had input into the design, and they are full of her own personal style."
Beyoncé spoke to The Telegraph about working with the company. She said, “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements—fire, water, earth and wind.”
According to Johansson, the new designs include bodycon dresses, sundresses and bikinis.
The designs will be in stores this May. Check out the first still released from the shoot below.
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