Bit by bit, Kurt Vile’s unleashing his new album, Wakin’ on a Pretty Daze on Philadelphia. First, he unveiled the cover art in the form of a massive mural, and now he’s filmed an ad for a local CW station to promote his latest single, “Never Run Away.” Featuring Vile and his adorably rambunctious child, the ad for “Never Run Away” can be viewed in the player above.
As Vile’s manager wrote, the video made its debut at 3:27 a.m. on the network, reminding us we need to be more on top of our late-night CW viewings.
Hey, were you guys all up at 3:27 in the morning this morning watching The Jeremy Kyle Show on The CW? We know it’s a silly question, because of course you were. But if you weren’t, this is what you missed: In a commercial break book-ended by a clip of what was coming up next on The Jeremy Kyle Show and a generic ad for a local law firm, there was this nearly four-minute “ad” for the new Kurt Vile record.
Wakin On A Pretty Daze is set for an April 9 release. The track is available for download here.