In a partnership announced at the NAB Show in Las Vegas earlier this week, James Cameron’s Cameron-Pace Group is teaming with Dolby Laboratories and Royal Philips Electronics to create the first glasses-free 3D technology for personal use. Dolby revealed that this could be available for the home within the next two years.
The agreement requires CPG to combine the Dolby 3D format with its original content production. When this information is embedded, the goal is for Dolby 3D-supported devices to be able to play the content automatically with the added bonus of not having to wear glasses for supreme viewing.
“People will see entertainment as they experience everyday life and CPG will take the business steps to make that happen,” CPG co-chair Vince Pace told Variety. “That was done in the theatrical world, when Jim (Cameron) committed to making a film in 3D when digital cameras, digital cinemas, were all in their infancy. If you look at the broadcast model, to describe it as in its infancy is correct. But we see that as an opportunity for us. That’s the kind of market we like to play in.”
Glasses-Free Dolby 3D premiered at NAB last year and appeared at CES in January. Time described the television as “crisp and blur-free at any viewing angle.”
Cameron previously worked on successful 3D endeavors with Avatar as well as the re-release of the hit Titanic last year.