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Limited-Edition Landshark Lager Cans to Provide Zac Brown Band Fans with Exclusive Content

May 7, 2013  |  5:00pm
Limited-Edition Landshark Lager Cans to Provide Zac Brown Band Fans with Exclusive Content

Landshark Lager is giving fans of the Zac Brown Band an all-access pass, as three different designs of The Grammy-Award winning band will be featured on limited-edition 16 oz. cans that will be released nationwide throughout the summer.

Each design will feature a unique aspect of the band. The first design, which hits shelves today, was inspired by the band’s “Eat & Greets,” where fans join Zac Brown Band to feast on Southern cuisine before the concert. Band leader Zac Brown is featured at the center of the can, with a checkered table cloth design behind him and the lyrics of one of the band’s most popular songs, “Chicken Fried,” displayed below.

The cans will also allow fans to connect with the band. By “blipping” the Landshark cans using the blippar smartphone app, fans can gain access to exclusive behind-the scenes content.

Additional content will be posted on the Landshark Facebook page, where fans can unlock new features and enter to win a VIP trip to Southern Ground Music & Food Festival in Nashville, Tenn.

“Just as each Zac Brown Band concert is unique – from the ‘Eat & Greets‘ to the moment the band walks off the stage – Landshark is giving fans a unique way to fully immerse themselves in the ZBB experience,” said Michael Lourie, brand manager, Landshark Lager. “Longtime and new followers of the band will get a fun, surprising and intimate view of the band that’s unlike any they’ve seen before.”

The second and third cans are set to be released on June 17 and Aug. 15.

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