Media and tech blogs have been abuzz since the early hours this morning when it was announced that Yahoo had bought blogging giant Tumblr for $1.1 billion dollars. In a statement released by Yahoo today, the company promised “not to screw it up.”
The company’s bid for Tumblr is just one of many rebranding efforts to shed an image as a dated, prudish company. Since Yahoo chief executive Marissa Mayer took the helm a few years ago, this merger has been one of the biggest moves she’s made with the company.
The massive sale, however, falls under serious pressure from critics and Tumblr fans. Critics who expect the Internet pioneer to fail or flat-line again and young fans who worry that Yahoo will quash all of the fun out their blogging experience or affect the privacy of their innermost thoughts.
On the Tumblr main page today, however, Tumblr CEO David Karp reassured users that Tumblr is “not turning purple” by saying, “Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission—to empower creators to make their best work and get it in front of the audience they deserve—certainly isn’t changing.”
At the end of his statement, David said “We won’t let you down” and closed with a simple “Fuck yeah.”
Couldn’t have said it better ourselves, David.
Tumblr says it serves 44 million people in the United States and 134 million around the world.