Beer and music have long been in cahoots, and the folks over at Beck’s are bringing the two back together in the most literal sense. With help from the New Zealand-based agency Shine, they’ve created the Edison Bottle, the world’s first playable bottle of beer.
“At about the same time Heinrich Beck was brewing his first beer in the 1870s, Tom Edison was tinkering away on designs for the first phonograph,” a statement on Beck’s website reads. The end result? Three minutes of vinyl-quality music played off the surface of the bottle.
We’ll drink to that.
Watch their video to learn more about the technological challenges faced by the designers and engineers involved in creating the Edison Bottle.