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Marvel to Launch New Line of Original Graphic Novels

June 14, 2013  |  11:30am
Marvel to Launch New Line of Original Graphic Novels

Marvel superheroes like Iron Man, Spider-Man and the Hulk have been enjoying escalating fame in light of recent smash-hit films. Soon, however, Marvel fans will be able to follow the stories of their favorite heroes outside the confines of the movie theater.

The company is planning to release a new line of original graphic novels, beginning in October with Avengers: Endless Wartime by Warren Ellis and Mark McKone. Marvel has previously stayed out of the graphic novel business because of production costs, reports Publisher’s Weekly.

But now, business models have changed with regards to graphic novels. “It seems to be more and more a preferred format, even with the rise of digital,” remarked Marvel Executive Editor Tom Brevoort at a recent press conference. What had once been a “fiscal problem” is now feasible after the openings of other distribution channels. Marvel’s wildly successful films haven’t hurt efforts either.

Marvel will work with partner Panini Comics to release the book at the same time worldwide. Avengers: Endless Wartime is slated to be just the first in a line of books Marvel will announce soon. “The distribution channel for this is much, much greater than any thing we’ve been able to do before,” said Marvel’s editor-in-chief Alex Alonso.

The plot for the first graphic novel will focus on Captain America and Thor and will feature a threat that relates back to Captain America’s past.

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