"Dumb Ways to Die" Campaign Warns of the Dangers of Trains
Eat medicine that’s out of date. Use your private parts as piranha bait. These are just a few of the dumb ways to die that are showcased in the Australian public service campaign for Metro Trains, a private rail service in Melbourne.
Dumb Ways to Die presents a number of creative, albeit stupid ways to die before getting to the dumbest of the scenarios, which are all train-related accidents.
The video is illustrated with colorful characters, along with a catchy theme song from the Australian bands the Cat Empire and Tinpan Orange. Try to make it halfway through the video without humming along. Better yet, you can sing along with the karaoke version.
The public service campaign began last November and has grown to be a viral Internet sensation with more than 50 million views on YouTube. The campaign also broke records at last Sunday’s Cannes Lions International Festival of Creativity, where it earned a record number of awards for a single campaign.
Perhaps the highest honor for collaborators Metro Melbourne and McCann Melbourne is that Metro Trains is reporting at 21 percent decrease in train-related accidents and deaths since the launch of the campaign.
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