Chanel is known for having some pretty unique ways of giving sneak peeks of their new collections.
The iconic French label’s most recent endeavor involves a sinister but beautiful short film introducing themes such as gray and deep-blue, bulky jewelry, Norwegian snowflake patterns and some wonderfully grunge combat boots for their pre-collection for fall/winter of 2013-2014.
The film itself creates a very spooky atmosphere, with suspense-building music set behind a who’s-who list of models filing into a “Women’s Only” night in a theater, with Karl Lagerfeld himself acting as the bouncer.
The film hits its creepiest note with it-girl model Cara Delevingne holding what appears to be a voodoo doll of Lagerfeld and talking about control.
Watch the video below and tell us what you think happens in the theater after the lights shut off in the comment section below.