Nintendo Cutting Price on Wii U Deluxe Set, Announces 2DS
Nintendo announced today that it will be rolling out a new campaign to promote key products ahead of the upcoming holiday season. One of the key announcements is Nintendo’s plan to lower the price of the Wii U Deluxe Set from $349.99 to $299.99 starting Sept. 20, likely in an effort to posture their console against upcoming eighth-generation competitors like Sony’s Playstation 4 and Microsoft’s Xbox One.
The company also announced the Nintendo 2DS, an entry-level portable gaming tablet that is compatible with all Nintendo 2DS and Nintendo DS games. Physically, the 2DS maintains similar hardware features as the 3DS: dual screens, gameplay controls, touch-screen, wireless connectivity, as well as backward compatibility with older Nintendo DS titles. The 2DS will launch Oct. 12 at a retail price of $129.99 as the company attempts to bolster its presence among young, casual gamers.
A new lineup of videogame titles has been announced for release throughout the fourth quarter. Among the upcoming games are The Legend of Zelda: The Wind Waker HD, and Wii Party U for the Wii U.
“Nintendo has one of the strongest and most diverse video game lineups in our history,” said Reggie Fils-Aime, president and COO of Nintendo of America. The company has struggled recently, despite their long list of Nintendo-exclusive titles, due to poor sales performance of the Wii U and a general shift in consumer preferences away from traditional home consoles.
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