Google Patents Eye-Tracking Feature for Google Glass-Like Products
While you’re peering through the (technologically advanced) looking glass, Google might be gazing right back at you.
Last Tuesday, Google’s patent for a “gaze tracking system” was green-lighted by the U.S. Patent and Trademark Office, The Huffington Post points out.
As proposed by Google, the system would track the eye movements of users of a Google Glass-like product, specifically a “head mounted gaze tracking device.” The system, in essence would track what you happened to look at while you were using Google Glass.
According to the patent, one notable purpose of the system would be the tracking of which advertisements users looked at and how often while using Google Glass. There is even talk of measuring a Google Glass user’s emotional response (via measures of pupil dilation etc.) to an advertisement or advertised item and sending that information to advertisers for “a premium fee.” This form of advertising is known as “pay per gaze.”
Though it is creepy that Google could use Glass to log your glances and send that information to advertisers, there were a few provisions for privacy mentioned in the patent: Users may be able to opt in or out of the eye-tracking system and advertisers may only be limited to receiving anonymous data from Google Glass users.
But before you start worrying yourself silly about Google’s possible intrusion into your viewing habits, it is worth noting that the same Huffington Post article said a spokesperson for Glass has said that the patent may not be used at all.
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