Esquire Channel to Launch in Place of Style Network
Esquire magazine will launch its own television network later this month on what was previously the Style Network rather than G4, The Hollywood Reporter reports.
Though Esquire announced earlier that it was considering launching its network on the G4 channel, it opted for Style Network instead after examining the popularity of each channel.
The Hollywood Reporter notes that the Style Network is available in 75 million homes while G4 is only available in 62 million. This disparity led Esquire magazine executives to choose the former network.
The Esquire Network—an attempt at widening the magazine’s brand—will offer original programming. Beginning Sept. 23, the rebranded network will offer series like The Getaway, a travel show hosted by Anthony Bourdain; How I Rock It, a lifestyle series from producer Ryan Seacrast; and American Field Trip featuring photojournalist and blogger Matt Hranek.
The Hollywood Reporter notes that the Esquire Network — which is geared towards “an upscale male audience undeserved in the current [television] marketplace” — will also run repeats of popular shows. These shows include Psych, Burn Notice, Party Down, Parks and Recreation and Late Night With Jimmy Fallon.
Though, some Style Network series will continue to run on the Esquire Network, others will either move to another network or end. Giuliana and Bill, a popular shows that the Style Network boasts will move over to the E! Network.
Executives from NBCUniversal Cable Entertainment Group, which manages the Style Network, decided to rebrand the network after it failed to garner as many viewers as its sister networks, like Oxygen and E!.
Esquire magazine chose to work with NBC Universal executives on developing its own network in order to broaden its “men’s lifestyle net” and “launch [it] on a considerably larger platform.”
The Hollywood Reporter points out that this network rebrand may result in approximately 100 layoffs for Style Network employees.
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