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Nintendo Visionary Hiroshi Yamauchi: 1927-2013

September 19, 2013  |  11:14am
Nintendo Visionary Hiroshi Yamauchi: 1927-2013

Hiroshi Yamauchi, the man responsible for turning Nintendo into one of the biggest videogame franchises in the world, has died at 85.

Yamauchi was president of Nintendo for 53 years (1949-2002), after taking over for his great-grandfather and founder of Nintendo, Fusajiro Yamauchi. While in charge of Nintendo, Yamauchi helped turn the once trading-card company into a videogame giant. Yamauchi oversaw almost every project, like the Donkey Kong franchise, that helped Nintendo break into the videogame industry.

Under Yamauchi, Nintendo produced the original NES (Nintendo Entertainment System), SNES (Super Nintendo Entertainment System), Game Boy and the Nintendo 64. Along with those systems came blockbuster games like Super Mario, The Legend of Zelda, Pokémon and Starfox.

In an article from the BBC, Rob Crossley, associate editor of Computer and Video Games Magazine said “You cannot overestimate the influence the man had on the games industry. This man was the president of Nintendo during the NES, the SNES, the N64 and the Gamecube – the first two were transformative pieces of electronic entertainment.”

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