YouTube Expected to Start Music Streaming Service
Yet another competitor will enter the fray of streaming music, says Variety. YouTube hopes to join Spotify, Pandora, Rdio and the new iTunes Radio in the battle for bandwidth-based music distribution, and they could have their new service ready as early as December.
YouTube’s proposed business model includes both a free membership and paid premium membership level, with the premium level offering the usual streaming music perk of commercial-free listening. The company would presumably take advantage of its video capabilities to set itself apart from its competitors, though there have been no official announcements on how the planned service will be implemented.
“We’re always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans,” said a spokesman. Google, YouTube’s parent company, will almost certainly integrate Google Play, Vevo and other services that have already successfully monetized the company’s relatively novel distribution method. The news comes only three days after it was announced that Twitter is expected to shut down its user-personalized #Music app, which never quite gained momentum after a strong launch.
Got news tips for Paste? Email email@example.com.