The Anchor Man product tie-ins keep rolling (see our story about Ron Burgundy’s own Scotch release). Now, Miller Lite is cashing in on Ron Burgundy-mania by putting a sly product placement of its ‘80s-era Miller Lite in Anchorman 2: The Legend Continues, then releasing The Original Lite Can on January 1, 2014.
Miller introduced the “light beer” category to the United States with its release of Miller Lite, which had less calories, less carbs (and less taste?) of standard lagers on the market. The Original Lite Can is a limited edition, updated version of the beer that changed America for better or worse almost 40 years ago.
Regardless of the beer you drink now (probably not Miller Lite), most of us were introduced to the great world of beer via Miller Lite or something similar. Some of us were introduced at an earlier age than others. I was a Busch Lite kid myself (I like to think I’ve been cultured since), so I don’t have the nostalgic attachment to Miller Lite that some might. However, I do remember the “tastes great, less filling” commercials, which helped define beer drinking culture in the ‘70s and ‘80s. It seems like every celebrity of the time period got in on the action, from George Steinbrenner to Joe Frazier.
There were many gems in the long-standing series of commercials (supermodels mud wrestling, anyone?), but the best has to be the “First Lite Beer Open,” when Bob Ueker, John Madden, and Rodney Dangerfield competed in a golf tournament.