BrewDog, the Scottish craft brewery as famous for its shenanigans as it is for its beer, has launched what is probably the world’s first “protest beer,” aiming to call attention to Russia’s recent law banning “homosexual propaganda,” in preparation for the Winter Olympics.
The beer is named “Hello My Name is Vladimir,” and has a satirical label that features Putin wearing lipstick and eye shadow, as well as the warning “not for gays.” Brewdog is donating 50% of the beer’s profits to charities that represent oppressed minorities. They also sent a case of the beer to President Putin.
As for the beer itself, it’s an 8.2% ABV double IPA that contains Limonnik berries, a wild berry that many Russian hunters believe enhance sexual performance.
BrewDog co-founder James Watt released a statement with the beer that talks about BrewDog’s mission to upend the status quo in whatever form it occurs, whether it’s the “stranglehold the mega brewers have had on beer production,” or the “sick legislation that discriminates against millions of citizens.”
Watt continues, “We sincerely hope that when Vladimir Putin is tired from a busy day riding horses with his top off, grappling with burly men on the Judo mat or fishing in his Speedos, he reclines on a velvet chaise longue and has one of his handsome helpers wet his whistle with a glass of Hello My Name is Vladimir.”