Yep. Busch Beer, makers of Busch and Busch Light is finally dipping their toes into the Crafty beer game with the new Busch Signature Copper Lager. It’ll be the first new beer from Busch in 15 years.
Here’s the press release description of the new beer: “smooth, full-bodied copper lager that introduces the richness of roasted caramel malts to the classic Busch recipe.” The slogan for the beer is “More Flavor. No Fuss.”
The company is marketing it as a “value” beer, even though it will be the same price as other Busch beers, so I guess they’re giving us the new added malts for free?
Busch Signature Copper Lager will be available in 12 states at first, mostly in the Mid-West. It will go nationwide if it sells well, so keep your fingers crossed. In legit craft beer news, Stone is entering the sessionable IPA market with their new Go To IPA, which is said to have all the fruity hoppiness of your typical IPA but only 4.5% ABV. Look for Go To IPA to hit the shelves in March.
I wonder which new beer you’re more excited about?