Photo via Instagram, @prada
Prada’s creative director Miuccia Prada will be taking on a whole new role as co-CEO alongside her husband, Patrizio Bertelli, within the Italian fashion house founded by her family in 1913.
Miuccia Prada, who has served as the Chairperson of the Board since 2003, will assume her place within what seems to be a popular trend among designers lately: taking over as CEOs of their own companies. However, Prada, who will continue acting as creative director, will not allow this matrimonially shared position slow her down in the least.
Ever the feminist, the designer and fashion matriarch “will concentrate on the day-to-day management of the business by devoting her time to guiding the further development of the Group, mainly in the creative design and brands communication activities,” according to a statement released by the Prada Group.
The company has said the appointment to be “a natural extension of the role she has already played in the group’s development and will be beneficial to the group’s long-term growth and progress.”
By the sound of it, this Prada-on-Prada action can only mean big—and fashionable—things for the mega-company’s future, creatively and financially.
This news follows an extremely successful year for the brand, which has announced a nine percent increase in the 2013 fiscal year, while the company has opened 79 new stores among a variety of brands operated under the Prada Group (including Prada, Miu Miu, Church’s and Car Shoe).
Congratulations Miuccia Prada—we’ll see you at Milan Fashion Week!