Nokia will launch a new 5” smartphone, named the Lumia Icon, exclusively with Verizon on Feb 20. The device represents massive potential for Nokia and Windows Phone in reaching new users through Verizon’s success.
Verizon is the largest wireless provider in the US (in partnership with Vodafone) and according to the company’s stats, has the largest 4G LTE network in the country and the most reliable 3G network. In 2013 the company posted a significant growth in earnings ahead of 2014.
Nokia’s partnership with Verizon for the exclusive Icon phone gives the company and Microsoft’s Windows Phone OS a new opportunity to expand their user base into the customers that Verizon already has and continues to gain. The Icon is priced at under $200 so Nokia and Verizon appear to be aiming the device at as many budgets as possible.
Nokia’s mobile division was acquired by Microsoft in September of last year. This new deal with Verizon marks an important stage in getting more Nokia smartphones out to a wider audience while Microsoft is expected to ramp up their marketing strategies for Nokia. Microsoft was slow to embrace the smartphone market initially and as a result, the Windows Phone operating system is third in the market place behind Apple’s iOS and Android.
The new device runs on Windows Phones 8 Update 3 and its features include 1920×1080 resolution display, much like the Lumia 1520, and a rapid 2.2GHz quad-core Snapdragon 800 processor.
Lumia has always had a strong focus on camera quality and this new instalment comes with a 20 megapixel PureView camera and shoots 1080p video. These features are all complemented by four mics for greater audio quality.
However, the phone falls down on storage space and lacks a microSD card slot for expansion, while those who have got their hands on advances of phone note that it is a little heavier than previous Lumia devices.
With the Mobile World Congress coming up next week and Nokia’s competitors expected to announce new phones at the event or in the near future, the smartphone market is heating up once again. The Lumia Icon isn’t a massive leap forward in regards to features but the exclusive availability with Verizon may give Nokia and Windows Phone the edge they need to finally take a noteworthy percentage of the market share.