Tech  |  News

Say Goodbye to the Sony Vaio

February 7, 2014  |  8:30am
Say Goodbye to the Sony Vaio

Sony intends to sell its PC and laptop operation Vaio in response to declining demand and sales shown in its latest figures. Vaio will be sold to investment fund Japan Industrial Partners (JIP) with the deal expected to be completed by late March.

The decision to abandon PC and laptop manufacturing comes with the company’s increasing smartphone and tablet business and it will also focus on its TV products going forward, splitting its TV efforts into its own subsidiary by June of this year.

Sony posted a net loss of $115 million between October and December of last year but saw year-on-year sale increases in its mobile operations while sales of PlayStation 4 and related products also provided a boost. The company is holding its underwhelming PC and laptop business responsible for the loss and adjusting its focus, for the future, to mobile.

JIP will establish a new company for PCs and laptops, according to an official statement released by Sony. “Following reevaluation of the product lineup, the new company is expected initially to concentrate on sales of consumer and corporate PCs in the Japanese market,” it said, with a view to expanding to other regions in the future.

Sony has said that it is no longer manufacturing Vaio PCs and laptops and the final range of products that will be available soon will be its last. Other than the Vaio Flip 11A, Sony did not have much to exhibit at this year’s CES but has insisted that its PC and laptop customers can still avail of its aftercare customer services.

sony-vaio-pro-11.jpg

With regards to the company’s TV business, it will be adding a new focus to expanding its products with particular attention paid to 4K technology, where it has “taken the number one market share in the US”.

“Sony aims to leverage the wealth of technological expertise and assets accumulated within this business as key differentiation technologies across its entire product lineup,” said the company.

Vaio’s sale will add to Sony’s intention to cut 5,000 jobs by the end of 2014. According to Sony, the new company to be founded by JIP will hire 250-300 former Sony employees in areas such as design, development, manufacturing and sales.

comments powered by Disqus
Load More