As a guest on the Late Show with Stephen Colbert, Ellie Kemper shared that, along with The Unbreakable Kimmy Schmidt, she’s been doing a lot of overseas commercial acting—you know, so she can send her unborn child to private school.
Colbert said that he, too, had done some foreign product promotion, and pulled out a package of “Korean man SPANX” with his picture on them. Kemper said that she had just returned from shooting a commercial for a new Russian gum, sounding completely serious. Luckily, Colbert had a clip of the ad to show.
The commercial for “Pyud” gum begins as most candy ads do: just a couple of brightly dressed people tossing around a beach ball. When Kemper puts a stick of “sturgeon” and “currant”-flavored Pyud gum in her mouth, she is able to do more than blow a boring bubble. She can shoot laser beams out of her mouth that turns her friends into ants!
Watch the clip above to see the absurdist gum take effect for yourself.