Music  |  Video

Video Premiere: The Black Swans - "Mean Medicine"

June 20, 2011  |  4:00pm

By favoring poignantly-placed background imagery over a more complex and cinematic approach, The Black Swans video for their hauntingly morose “Mean Medicine” creates a blank slate that seamlessly accompanies singer Jerry Decicca’s gruff ramblings. The video is anything but uplifting, thoughtfully matching its subject’s stagnant emotional capacity with the track’s meandering string accompaniment. In doing so, The Black Swans are able to transmit their music’s solemn tone into a visual representation that doesn’t overwhelm its simplicity.

As a prelude to the video, DeCicca says, ”’Mean Medicine’ is a song where the person with the prescription celebrates the numb of the steady formerly known as the wobble. Those with firsthand, insider info to these sliders know what I’m saying. The narrator even keeps company on the stereo with Jimi Hendrix’s ‘Manic Depression,’ muting the up and down of who he is.”

Watch the video for “Mean Medicine” below.

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