Featured Video: Rich Aucoin - "It"

Rich Aucoin continues to win over a new batch of unsuspecting individuals in whatever-sized venue he can get his hands on, be it the Plush Palace (a glorified den) or Hangout Music Fest (a major music festival). Channeling the traditions of energetic electronic performance artists Girl Talk and Dan Deacon, he likes to blur the line between performer and concertgoer, and he seems to intuitively understand what it takes to turn a static crowd into a dynamic dance party. Aucoin knows how to work a room so well that he’s poised to become the Canadian answer to these American party starters.

With nods to Ghostbusters, Die Hard, Top Gun, Forrest Gump and countless other iconic movies, Canadian Rich Aucoin takes his party to the small screen in his latest music video for his song “It.” Check out the Noah Pink-directed video, recently ranked as our 17th best video of 2011, below.