Introducing The Last Barfighter: A fighting videogame that rewards the winner with beer. We know what you’re thinking. Finally, a game maker that fully understands your needs.
Interestingly, the genius behind the game is actually an advertising agency. McKinney came up with the idea while developing a campaign for Big Boss Brewing Company. According to EuroGamer.net, the game works with a Beercade, a cabinet that dispenses beer. It allows two players to each pick a Big Boss mascot, then compete in a bar fight. The player who wins two out of the three rounds wins the game and a nice sample of beer.
It’s like everything you didn’t even know you wanted in an arcade game.
Associate creative director for McKinney spoke about the combination of gaming and beer, saying, “I think [playing videogames] is a nostalgic experience a lot of people identify with… I’ve also grown to appreciate the craft and skill it takes to make good-tasting beer. So to combine these two passions into a unique experience other people can enjoy was just awesome.”
Bad news last: It doesn’t seem like The Last Barfighter, equipped with a Beercade, will end up in your local arcade anytime soon. Big Boss Brewing’s marketing and distribution manager Dave Roger said for now the company plans on featuring the game at events and fundraisers to bring awareness to their charitable partners.
Sounds like a solid plan—we’re already trying to figure out what cause we need to donate to just to try out this game.
Watch the ad for The Last Barfighter below.