On Thursday night, Fox officially cemented its relationship with the Die Hard series with a special, giant-sized mural of the John McClane character.
The 35-foot tall mural, which has been etched on the side of Soundstage 8 on the Fox lot in Century City, was designed by muralist Van Hecht-Nielsen and painter Fernando Cepeda.
Star Bruce Willis was on hand to present the mural, which depicts the classic image of John McClane crawling through the air duct in the original 1988 Die Hard. According to a report by The Hollywood Reporter, press were then treated to a special screening of the series’ fifth installment, A Good Day to Die Hard.
Fox Filmed Entertainment chair Jim Gianopulos served to help introduce the work. He discussed the series and its cultural impact.
“If you look around the lot, there’s Star Wars, The Simpsons, The Sound of Music, all classic properties that have defined the studio’s history,” he said. “This is another iconic film with a singular and enduring legacy. At the heart of it is a character who’s a combination of Everyman and Superman. He’s the classic reluctant hero who finds himself and rises to the occasion.”
One of the most successful movie franchises of all time, the Die Hard series has netted more than $1.1 billion in worldwide box office receipts.
Here’s video footage of the (quite explosive) unveiling.