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Shades of Beer: Beertone, a Color Guide to Your Favorite Brews

December 16, 2013  |  2:42pm
Shades of Beer: Beertone, a Color Guide to Your Favorite Brews

Decisions, decisions. You can flip through a swatch book to find the perfect paint color for your newly furnished home, or you can use a swatch book to figure out which beer will get you and your friends drunk faster when you finally get around to having that housewarming party.

Well, because of Beertone, that decision just got easier to make.

Beertone is a color-based guide to beer that resembles one of those paint swatch books you’d flip through at the hardware store.

Fueled by their dual love for beer and design, Swiss designers Alexander Michelbach & Daniel Eugster created a quick-and-dirty Pantone-like guide to over 200 Swiss beers. Each Beertone swatch contains basic information about each beer: such as ABV, style, food pairing suggestions, brewery of origin, etc.

At $39.90, the guide is now available via the Beertone website for versions in English or German.

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