Cold War Kids at the Paste party, Maggie Mae’s — SXSW 2007. Photo by Jeff Fasano
Like most 30somethings trying to maintain their heights of 20something physical prowess (or at least remain healthy) I’m a bit of a workout junkie. Almost every morning, at the ungodly hour of 5:30 a.m., you’ll find me at my local YMCA huffing and puffing on a treadmill. The bonus (or penalty, if you prefer) of this arrangement is that this is one of the few hours where both MTV and Vh1 actually play videos. So lately, in an effort to remain current with pop outside of what Paste typically covers, I’ve been increasing my pain by surfing the video channels on the treadmill, thanks to personalized Cardio Theater (tm).
On Wednesday morning the diet was generally more of the usual — Gwen Stefani & Akon, Beyoncé and Shakira, Pariah… er, I mean Mariah Carey. But around 5:50 (at the start of Mile 3 if you’re keeping score) MTV flashes the “Discover and Download” logo and plays the video below:
That’s right, ladies and gentlemen. It was the Cold War Kids. On MTV. (Not MTV2… or MTVu.) And no, I couldn’t believe it either. With Modest Mouse, Arcade Fire and The Shins topping the charts (and people like Ted Leo and Peter Bjorn & John actually making the Billboard Hot 200) it seems the musical landscape is really changing. I hope I’m right about that.
Also, here’s Cold War Kids playing the Paste party at SXSW. I apologize for the quality of the video — I’m going to shoot higher res next time.