Super Bowl Edition Trailer Stash: Transformers 2, Star Trek, Land of the Lost, Year One, more
Along with all those ultra-hyped commercials, every year Hollywood turns over its advertising dollars to preview next summer's blockbusters at the Super Bowl. Here's a look at some of the biggest trailers that premiered:Transformers: Revenge of the Fallen
Director: Michael Bay
Cast: Shia LaBeouf, Megan Fox, Josh Duhamel
Release Date: June 26
This summer’s sequel to the inexplicably popular Transformers had the most-discussed spot of the night. It’s pretty much indistinguishable from the soul-crushing original (which is to say it contains the same frantic jumble of actors, debris and vaguely apocalyptic mayhem), but the final shot rocked HDTVs everywhere. This might be the biggest hit of the summer. Sigh.
Director: J.J. Abrams
Cast: Chris Pine, Karl Urban, Zachary Quinto, Eric Bana, Simon Pegg, Winona Ryder
Release Date: May 8
J.J. Abrams’ Star Trek reboot got a recut trailer for Super Bowl viewers, and it nicely pitched the new movie as light and accessible for general audiences along with the requisite nods toward fans. That’s all it needed to do, since franchise loyalists have already picked apart every detail that’s surfaced about the project. If the rest of the marketing catches on like this trailer, crossover potential should be high.
Land of the Lost
Director: Brad Silberling
Cast: Will Ferrell, Danny McBride
Release Date: June 5
Will Ferrell clearly put his broad stamp on this old TV franchise about a family that's transported back in time and has to deal with dinosaurs and the like. Ferrell had a hit-or-miss 2008, but with this movie’s ready one-liners (“Matt Lauer can eat it!”) and apparently serviceable special effects, family audiences are a sure thing.
Director: Harold Ramis
Cast: Michael Cera, Jack Black
Release Date: June 19
People seem divided over whether this glimpse at Harold Ramis’ prehistoric concept comedy is actually funny. We could take it or leave it. Jack Black does his oafish shtick while Michael Cera looks on in awkward autopilot, and that'll probably be enough. McLovin is evidently also in the cast, which might be the best part.
G.I. Joe: The Rise of Cobra
Director: Stephen Sommers
Cast: Dennis Quaid, Channing Tatum, Marlon Wayans, Joseph Gordon-Levitt, Sienna Miller
Release Date: August 7
Director Sommers, known for the first two Mummy movies, brings his penchant for stylized excess to this unashamed attempt to start a franchise from name recognition alone. Yes, we had the toys as kids. No, we have no desire to see them in movie form. The Eiffel Tower money shot and the rest of this perfunctory, testosterone-laced trailer ensures there will be a sizable audience that disagrees.
Monsters vs. Aleins
Directors: Rob Letterman and Conrad Vernon
Cast (voices): Seth Rogen, Paul Rudd, Reese Witherspoon, Kiefer Sutherland
Release Date: March 27
We had the 3-D glasses (which, by the way, helped send DreamWorks’ price tag for this stunt to $9 million), but the movie still seems pretty questionable. Given the thin premise, the 3-D gimmick is really all it has going for it, so good thing it's rumored to be one of the most accomplished uses of the technology so far. We shall see.