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Most car commercials suck. Usually companies are so lazy, they just show the cars traversing through a desert, forest, or beach and basically say “Watch this thing move.” Every once in a while, though, they mix a cool song with the boring scenery, which makes the commercial about 5,000% better.
Oh, and we’ve grown too sick of Vampire Weekend’s ubiquitous “Holiday” to include it. Feel free to leave any others in the Comments. Here are the 15 absolute best…I mean, my 15 favorites:
15. Dirty Vegas – Days Go By | Mitsubishi
The dancing is…um…strange, but the song is very fitting for the futuristic Mistubishi.
14. . Noah and the Whale – 5 Years Time | Saturn
An older, joyful song from Noah and the Whale, “5 Years Time” captures the essence of Saturn’s family-oriented ad.
13. Alison Krauss and Union Station – When You Say Nothing At All | VW
Alison Krauss and Union Station make extremely pretty songs. A car company using their music is appropriate for lending a sense of beauty to the product.
12. The Walkmen – We’ve Been Had | Saturn
Not all of The Walkmen’s catalog would be pertinent for mass advertisements, but “We’ve Been Had” is one of the band’s cheerier songs. It has a toy piano, after all.
11. Phoenix – 1901 | Cadillac
Fallin’ Fallin’ Fallin’ Fallin… Arguably the best, or at least the best known, Phoenix song; Cadillac made a pretty nice choice.
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How could you not put "You Remind Me" by Steve Poltz? It was on the Jeep commercial in 2007.
Nice list. Some current, and some classics. I made a list like this from all commercials on TV last year and the car ads kept sneaking in. I think you could ad the Kia ad featuring The Heavy and a dancing monkey, The Lincoln MKZ ad with Shiny Toy Guns' version of Major Tom, the Cadillac ad with Lovesick, the Nissan Quest ad with Modest Mouse and if you are open to UK submissions, the Mazda 2 ad with the Noisettes.
My list is at: http://mog.com/playlists/195455
I agree with the Modest Mouse mini-van commercial with the tag line "Moms are changing, should your car too?". Come on...Modest Mouse...moms...vans? Hilarious!
teddybears (featuring iggy pop) - "punkrocker" from an older cadillac commercial.
band of horses - "funeral" from an older ford commercial.
thought for sure they would be on here. nice list though.
I personally like the Phoenix song for Cadillac & it's i think much better than some of the songs listed here.
The commercial with the song "When you say nothing at all" is my most favorite. I liked the song a lot, it is sexy and romantic but I don't think it suits the type of car in the commercial.