10. Rodarte and Todd Cole, “This Must Only Be Fantasy”
“This Must Only Be Fantasy” is a true piece of video art—eerie and fantastical, it captures the spirit of the brand through experimental techniques and surreal imagery. It stars Sidney Williams, Guinevere van Seenus and Elijah Wood.
9. Chanel, “Once Upon a Time
Keira Knightley stars as Coco Chanel in Lagerfeld’s 20 minute black-and-white masterpiece. Set in Deauville, Normandy, it pays homage to the first lady of Chanel in the best possible way.
8. T by Alexander Wang Spring 2013 feat. Bon Qui Qui
Featuring MadTV’s Bon Qui Qui assisting high profile clients like A$AP Rocky, Alessandra Ambrosio and Simon Doonan, Alexander Wang’s Spring 2013 video is the funniest of the year. The video helped in making Wang more accessible—tearing down the walls that high fashion tends to create between brand and consumer.
7. Kenzo Resort 2013, “Electric Jungle”
Kenzo’s pop art-inspired short film for their Resort 2013 line features the bright, bold and daring patterns that put them on the map. This high energy short captures the personality of the brand perfectly: electric, funky, and always leaving you wanting more.
6. Barneys New York, “Wild Things”
Barneys New York Spring 2013 video look book is reminiscent of American Powerpuff Girls cartoonist Craig McCracken. Between the fun soundtrack and quirky animation, this is a video you are going to want to watch again and again.