Modest Mouse "The Whale Song" Video (Awesome of the Day)

Five years ago, Modest Mouse helped indie rock start fighting its way out of the musical ghetto with "Float On" playing just about every time MTV decided to show music videos—which seemed mostly to coincide with the 2am feeding for my then-infant son. The band's latest video for a brand new track called "Whale Song" might even be cooler. Created by Nando Costa and Bent Image Lab in Portland, Ore., the highlight is the giant snails crawling all over the amps. I also love how Isaac Brock seems to be floating as he performs, since that's how we captured the band for our cover last year thanks to a trampoline and a bunch of great sports in the band.

The Bent Image Lab website describes the concept for the new video thusly: "After entering his personal sanctuary, an artist is presented with a hand-crafted drawing tool that assists him in materializing his mental impressions. The machine discharges his thoughts as an endless web of yarn that guides him through his physical thoughts. The story progresses to reveal that he is divided between two worlds, one of dull reality and the second of warped memories. In the process of finding a way out of his consciousness, he is trapped between the two competing spaces, which eventually inflict lethal damage, acting as metaphors to self-destruction."

Trippy.