DELL Teams Up With PASTE Magazine
Decatur, GA (October, 2007) - Beginning Monday, October 15th, PASTE magazine’s web site, www.pastemagazine.com, will feature exclusive video content from the recent Austin City Limits music festival. The content is being sponsored by The DELL Lounge—the first time DELL has worked with PASTE magazine. As an official sponsor of the Austin City Limits music festival, PASTE captured video throughout the event from artists such as Bjork, Wilco, Arcade Fire, The Killers, Bloc Party, MIA, Cold War Kids, LCD Soundsystem, and many more.
The content will be available online at The PASTE Station (the www.pastemagazine.com location for audio/video content), and will consist of short form video (1 to 4 minutes in length) of actual performances, festival footage and artist interviews. New videos will be posted daily and all videos will be archived within the PASTE site.
“Much like PASTE magazine, the ACL Festival always features an incredible and very diverse lineup of music, from big label headliners to up-and-coming independents,” explained PASTE President/Publisher Tim Regan-Porter. “It’s great that companies like DELL are choosing to support quality artists, while connecting with consumers in a way that is both cool and engaging.”
In the December issue of PASTE magazine, DELL will be sponsoring the monthly sampler CD, which will feature a track from Homer Hiccolm & The Rocketboys, the band that won a contest to play at this year’s Austin City Limits music festival.