Paste Nation Ad Network Launches

FOR IMMEDIATE RELEASE

Trend-Setting Web Sites Form Partnership

Decatur, GA (September 2, 2008)-Paste magazine has announced the launch of “Paste Nation,” (www.pastenation.com) an innovative new online ad network comprised of 14 handpicked tastemaking entertainment websites promoting quality music, film and other emerging culture.  With the efficiency of a single buy, Paste Nation gives advertisers access to premium inventory in front of trend-setting consumers in an environment they trust and cherish.

The Paste Nation audience includes 4 million visitors who comprise over 26 million page views per month in aggregate inventory across the 14 sites.  Taken together, these sites deliver an ultra-engaged, influential and educated audience.  “The real key to advertising success on the Web is not just connecting with the casual consumer, but rather, the engaged consumer,” explained Paste Publisher Nick Purdy.  “Culture mavens tend to be incredibly passionate, and Paste Nation targets these highly desired consumers in the environments where they are most engaged.  This is exactly where most advertisers want to be.” 

Paste Nation will drive more traffic to all member sites, generate more ad revenue, enhance the content on member sites, raise the profile of member sites, and provide additional outlets for content.  In the past year, PasteMagazine.com has seen its web traffic surge by over 300%, consistently outperforming the sites of larger publications in its category.

Other member sites range from influential blogs like Brooklyn Vegan, Largehearted Boy and Aquarium Drunkard to social networks like Virb and Spout, to the buzzworthy Daytrotter (known for their exclusive live music sessions), one of the most influential non-commercial radio stations in the country, Seattle’s KEXP, and the #1 web-based entertainment magazine, PopMatters.

During Paste Nation’s recent soft launch, campaigns were quickly sold to advertisers including Google, Apple, Microsoft Zune, Dr. Martens, Southern Comfort, Live Nation and Universal Music.

Led by PasteMagazine.com, Paste Nation partners include:

• PopMatters (www.popmatters.com)       
• KEXP.org (www.kexp.org)   
• Brooklyn Vegan (www.brooklynvegan.com)    
• Gorilla vs. Bear (www.gorillavsbear.net)
• Virb (www.virb.com)               
• My Old Kentucky Blog (www.myoldkyhome.blogspot.com)
• Largehearted Boy (www.largeheartedboy.com)   
• Aquarium Drunkard (www.aquariumdrunkard.com)
• Daytrotter (www.daytrotter.com)           
• You Ain’t No Picasso (www.youaintnopicasso.com)
• Elbo.ws (www.elbo.ws)               
• Chromewaves (www.chromewaves.com)
• Spout (www.spout.com)             

Now in its sixth year, Paste magazine is one of the fastest-growing, independent entertainment magazines in the country.  Having just won its 3rd consecutive Plug Award for ‘Magazine of the Year’ and recently nominated for a National Magazine Award, Paste is dedicated to bringing its readers thoughtful analysis of music, film and culture.  From mainstream artists to lesser-known independents, Paste seeks to find and expose the art that best enriches our world.