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10 Best Songs in Commercials During The Olympics

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Mavin_Gaye_Nike_Commerical.jpg

Since the advent of the DVR, sports are about the only thing I watch live on TV. So the Olympic Games have reintroduced me to the TV commercial, something I've managed to avoid outside of college football season and the occasional Braves game. And the quality of music has been a pleasant surprise (even a crappy beer like Bud Light—or Bud Light Lime—has the sense to use Santogold). Here are the best songs in commercials running during the Olympic Games:

High Gravity

4 To Watch: Jeremy Fisher

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Hometown: Hamilton, Ontario, Canada
Fun fact: When he was just 10, Fisher's parents took him and his sister out of school for a year to travel across Europe living in a VW bus.
Why he's worth watching: His homemade video for "Cigarette"—with its huge chorus, cheery mandolin and title character fashioned from modeling clay—has become an Internet phenomenon with more than two million viewers.
For fans of: Paul Simon, Tom Petty, Josh Rouse

Most independent musicians look forward to selling enough CDs, concert tickets and T-shirts to finally quit their day jobs. Canadian singer/songwriter Jeremy Fisher decided to skip that step—he just didn’t bother getting one. Instead, in 2002, he hooked up a trailer behind his bicycle, and peddled his way across North America—from Seattle to Halifax, Nova Scotia—passing the hat at free coffeehouse shows and busking in cities and towns in the northern U.S. and southern Canada. He’s since made two more cross-continent jaunts, growing his fanbase stop-by-stop.

So far, things have worked out, so Fisher probably won’t be job-hunting anytime soon. After self-releasing his first record, Back Porch Spirituals, labels starting taking interest, and he signed a publishing deal with Sony/ATV, followed by a record deal with Sony Music Canada. “I think I had three different A&R people, and I made one record with the company, [Let It Shine]. It was just too hard, so I asked if I could get out, and luckily I hadn’t sold a whole lot of records, so they didn’t mind letting me go.”

He then signed with Wind-Up Records for his first U.S. release, Goodbye Blue Monday. Fisher was a strange choice for a label best known for bands like Creed and Evanescence. “I guess they’re trying to branch out,” Fisher says. “It’s exciting to be on a label where they’re not saying, ‘OK, yeah, we’re just gonna do with him what we did with Evanescence,’ which is what it was like being on Sony. They were like, ‘Well, we’ll just plug him into the John Mayer patch, or James Blunt.’”

Fisher has come a long way since that first bike trip. “I think I’m kind of done with the cross-continental thing in North America. I might try [biking across] Europe. But my touring in America will largely be planes and cars.”


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The Tour of Mr. Jeremy Fisher

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Didgeridoo-attics and Folkies collide when Canadian troubadour Jeremy Fisher--not to be confused with this Jeremy Fisher--tours the Australian mainland in the company of native blonde-shell Xavier Rudd.

Catch Fisher first, touring the US on a 20 city turn with Jenny Owen Youngs, Sanders Bohike, The Weakerthans and The Last Town Chorus. He'll no doubt be singing farewells to blue Mondays, jigs to girls running guns, and pseudo-warnings about how he may or may not* metaphorically be a cigarette of an addictive and flamable nature.

* The US Surgeon General did not respond to our calls and has not released an official statement. Though Cruella De Vil (on the patch) did lend her support.


August:
8 - Richmond, Va. @ Common Groundz*
9 - Charlotte, N.C. @ Evening Muse*
10 - Greenville, S.C. @The Handlebar*
12 - Charleston, S.C. @ The Pour House*
14 - Decatur, Ga. @ Eddie’s Attic*
15 - Birmingham, Ala. @ Work Play*
16 - Nashville, Tenn. @ The Basement*
18 - Vienna, Va. @ Jammin’ Java*
21 - Los Angeles, Calif. @ The Viper Room

September
2 - Santa Monica, Calif. @ Summer Strummer
25 - Minneapolis, Minn. @ Triple Rock Social Club**
26 - Lawrence, Kan. @ The Bottleneck**
27 - Denver, Colo. @ The Marquis Theatre**
28 - Albuquerque, N.M. @ Launch Pad**
29 - Tempe, Ariz. @ The Clubhouse**
30 - San Diego, Calif. @ Casbah**

October:
2 - Los Angeles, Calif. @ El Ray Theater**
3 - San Francisco, Calif. @ Slim’s**
4 - Portland, Ore. @ Hawthorne Theater**
5 - Seattle, Wash. @ Neumos**
25 - Launceston, Tasmania @ Albert Hall***
26 - Hobert, Tasmania @ City Hall***
31 - Brisbane, Australia @ The Tivoli***

November:
1 - Brisbane, Australia @ The Tivoli***
2 - Byron Bay, Australia @ Byron Bay Entertainment Centre***
5 - Tamworth, Australia @ Tamworth Regional Entertainment***
6 - Newcastle, Australia @ Newcastle Civic Theatre***
8 - Woollongong, Australia @ Regent Theatre***
9- Sydney, Australia @ The Enmore Theatre***
11 - Canberra, Australia @ Canberra Theatre***
13 - Bendigo, Australia @ Capitol Theatre-VIC***
14 - Ballarat, Australia @ Her Majesty’s Theatre***
15 - Melbourne, Australia @ Forum Theatre***
17 - Geelong, Australia @ Costa Hall***
19 - Horsham, Australia @ Centre Cinema Theatre
21 - Adelaide, Australia @ Thebarton Theatre***
29 - Kuranda, Australia @ Cairns Convention Centre***
30 - Townsville, Australia @ Townsville Entertainment***

December:
2 - Mackay, Australia @ Mackay Entertainment Centre***
3 - Rockhampton, Australia @ Pilbeam Theatre***
5 - Bundagerg, Australia @ Moncrieff Theatre***
7 - Bokarina, Australia @ Lake Kawana Community Centre***
9 - Broadbeach, Australia @ Gold Coast Exhibition Centre***
10 - Toowoomba, Australia @ Empire Theatre***

* Supporting Jenny Owen Youngs and Sanders Bohike
** Supporting The Weakerthans and The Last Town Chorus
*** Supporting Xavier Rudd

Related links:
Paste: Jeremy Fisher Album to Premier Early in B&N
JeremyFisherMusic.com
Jeremy Fisher on MySpace
JennyOwenYoungs.com

Got news tips for Paste? Email news@pastemagazine.com.


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